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SEARCH ENGINE MARKETING ORANGE
COUNTY
 BASICS
OF SEARCH ENGINE MARKETING
For purposes of this article, I am going to discuss search
engine optimization for both Yahoo! and Google. These
are two different search engines and have different processes
for determining which pages are ranked higher in their respective
search engines.
Many optimization techniques you employ for Google will help
you with your ranking in Yahoo!.
FIRST STEP: Keywords and Phrases
Before you begin, you need to review your web site and decide
what keywords and phrases you want to target. If you have
a business that services a local area, you want to focus on
keywords that will attract "your" targeted customers,
not necessarily everyone on the internet.
For example, if your auto repair shop is located in Orange
County, then you may want to look at keyword phrases such
as "orange county auto repair" or "newport
beach auto repair" instead of simply "auto repair."
The more simple phrase does not apply to visitors too far
outside of Orange County since they are more apt to go to
a repair shop close to home.
In order to be successful on the internet, you want to focus
on 5-10 keywords and phrases and find phrases that are searched
a good amount and do not have a lot competition. One of the
most used tools on the internet is the Yahoo! keyword search
tool. Through this tool, you can search specific keywords
and phrases and see how many times a specific keyword was
typed in Yahoo's search engine last month. You can download
a FREE software from Softnik called Good Words - through
this tool, you can analyze keywords and phrases.
This tool is extremely useful because you can review what
keywords and phrases are more important to you and what you
need to do to your site to optimize for those keywords.
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EXAMPLE - KEYWORDS AND PHRASES
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Using the example above
and downloading the software from Softnik, the word
"auto repair" was searched 142,502 times last
month by Yahoo visitors. However, "auto repair
orange county" was only searched 2,383 times. The
latter keyword phrase is more targeted and easier to
get higher search engine rankings for both Yahoo! and
Google |
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Intrikit
builds web sites for companies throughout Orange County including:
